Gravitee Gym is a local fitness centre in Atlanta, GA. They believe that in order to meet your goals you need the right equipment. Gravitee features hammer strength, life fitness and cybex equipment. I thought what better way to portray this in the mark than with a weight incorporated in the text. The typeface of univers was used to create a bold statment and also easy to read in any size. I also decided to give them a tagline of “Release the BEAST” to be used on t-shirts and other parapheranlia.
Identity Redesign
November 2016